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Growing up in a social media generation, teenagers have never been under more pressure to buy on-trend clothing. As climate movements are becoming increasingly youth-led, there is an added spotlight on sustainable fashion. However, finding sustainable clothing brands for teens can be a tricky task, with many of the eco-conscious brands aimed at either adult or children’s markets.
Fast fashion has complicated the teenage clothing sector. With pressure to buy a new outfit for each social event, the rock bottom prices of wildly unsustainable fast fashion stores, such as Primark, Boohoo or Shein, can be an alluring temptation. As many teens are also strapped for cash, the often higher priced sustainable sector can seem out of reach.
Teenagers are faced with the further problem of being between markets. Children’s clothing is often viewed to be ‘uncool’ with styles aimed at a younger market, however, the adult market isn’t designed towards a teen audience either. The lack of clothing that is trendy, sustainable and affordable creates the perfect storm, preventing teens from accessing the sustainable sector.
However, there are sustainable options. We have compiled this collection of brands to help every style-savvy, conscious consumer teen out there.
Based: UK
Ships to: Internationally
Made in: India
Range: Basics wear
Price: £
Sustainability creds: Use of sustainable and organic materials, Re-Made initiative, GOTS, ILO code of conduct
Plain and Simple makes quality clothing designed to be remade again and again. The label focuses on minimalist and monochromatic styles that can be mixed, matched and styled up or down for any occasion.
Plain and Simple focuses on using organic materials, meaning clothing from this sustainable company is chemical-free. The label operates with a circular approach to production, so all clothing is designed to be recycled, composted, or reincorporated into other pieces. Customers who send used garments back to the company to be used in new garments can even enjoy a 15% off voucher.
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General Enquiries: info@plainandsimple.com
HQ: 16 Great Queen Street, London, WC2B 5AH