The Blog
How to Spot High-Quality Clothing Before You Buy
It's tougher to tell how high-quality something is when you buy online. How can you tell if a piece of clothing is durable enough without touching it or inspecting the...
Cost Per Wear: Why Fewer, Better Clothes Are Actually Cheaper
Most of us at some point in our lives have bought a cheap t-shirt that looked wonderful on the first day but became misshapen or faded by the third week....
Why Fabric Blends Are Harder to Recycle (And What to Choose Instead)
Fabric blends are everywhere and very easy to find. Blended fabrics are often sold as the "best of both worlds". They are commonly used in cotton-polyester t-shirts, stretch denim, and...
A Complete Guide to Natural vs Synthetic Fabrics
More people than ever are acknowledging the importance of the materials we wear. From the procurement of raw materials to the end of their lives, fabrics have an impact on...
What “Made Ethically” Actually Means (and What It Doesn’t)
The term "made ethically" is one of the most appealing in fashion, but it is also one of the least regulated. If there aren't clear explanations, the word can lose...
Ethical Fashion Explained: Wages, Working Conditions & Supply Chains
The term "ethical fashion" is used everywhere, yet it is rarely adequately defined. It might be challenging for customers to determine if this is merely effective marketing or indeed, meaningful...
Sustainable Festive Wardrobe Ideas [A Shopper's Guide]
In addition to being a time for joy, celebration, and connections, unfortunately, the holiday season is also one of the most wasteful periods of the year. Sustainability can easily fall...
The GOOD Shopping Guide - How do I have a great Christmas without it costing the Earth?
Your Ultimate Guide to an Eco-Friendly Christmas It’s soon to be some people’s favourite time of year, and for others their worst nightmare. Christmas can mean many different things to...
Don’t Toss It - Return It: Recycling Your Clothes Makes a Difference
With fast fashion and new trends developing all the time, it's easy to think of clothes as something you can throw away. When a t-shirt tears or a jumper fades,...
Autumn Sweatshirts: For the Environmentally Conscious Shopper
When the autumn air gets cooler, there's something very comforting about putting on your favourite sweatshirt. It's soft, warm, and always looks good. But can your warm autumn layers also...
Most vs. Least Planet-Friendly Fabrics
Different types of materials can have quite varied effects on the environment. If you know which materials are good and which are harmful to the world we live in, you...
The Terrible Truths Behind Fast Fashion (and How to Avoid It)
Fast fashion has taken over wardrobes and shopping carts all around the world because of its low prices and ever-changing trends. But behind the cheap costs and latest styles are...