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Three women with their arms round eachother looking into the camera, modelling plain white, natural and black, scoop neck, organic cotton t shirts.

How to Make Your Clothes Last Twice as Long: A Practical Guide to Clothing Care

One of the most sustainable things you can do for your wardrobe isn’t buying new clothes, but helping the items you currently have last longer. Regarding sustainable fashion, materials and...
A man smiling into the camera with his hands behind his back, modelling a plain khaki green short sleeve organic cotton t shirt.

Why Lightweight Doesn't Always Mean Better: Understanding Quality in T-Shirts

When it comes to t-shirts, it’s tempting to think that the lighter the better - especially in warmer months. Many businesses are hawking lightweight materials as the be-all, end-all of...
Two men smiling into the camera, modelling plain white and black, organic cotton, v neck t shirts.

The Science of Breathable Clothing: Why Some Fabrics Feel Cooler Than Others

When summer begins, and it starts to warm up, many people think the answer is easy: wear fewer or lighter coloured clothes. But one of the key factors in how...
A woman looking down at her top, modelling a plain black, organic cotton tank top.

Are Dyes and Finishes in Clothing Safe? What to Look For

When we pick out clothes, we usually think about the fabric, like cotton, linen, or wool. But what people don't always consider is what is added after the fabric is...
A man and woman smiing at eachother, modelling matching plain, ecru, organic cotton t shirts.

What Your Clothes Touching Your Skin Are Made Of (And Why It Matters)

Your clothes are in constant contact with your skin, usually for around 10 to 14 hours a day. Still, most people think more about their skin care than the materials...
A man smiling into the camera with his hand in his pocket, modelling a plain dark grey, organic cotton hoodie with a matching pair of joggers.

Sustainable Vegan - PLAINANDSIMPLE Interview (affordable organic clothing)

PLAINANDSIMPLE is a wonderful brand of affordable organic cotton clothing. The small range of basics is all made ethically. And at end of product life, just send the item back (freepost) and...
A woman smiling into the camera with her hand in her pocket, modelling a plain natural, organic cotton scoop neck t shirt.

Sustainable Vegan - Organic Clothing on a Budget: Yes, It Exists!

Cotton can’t be grown in England (it’s tool cold!) But it’s a pretty sustainable crop that gives income to farmers, as long as it’s grown organically. Conventional cotton uses a...
Why Water Usage Matters More Than You Think in Fashion

Why Water Usage Matters More Than You Think in Fashion

When people talk about how clothes affect the environment, carbon emissions are usually the main topic. Water is another crucial resource that is just as important. The clothing industry uses...
A man smiing into the camera with a hand in his pocket, modelling a plain white, organic cotton t shirt with a pair of black jeans.

The Carbon Footprint of a T-Shirt: From Cotton Farm to Your Wardrobe

One of the simplest things in our wardrobes might just be a plain white tee. Nevertheless, each t-shirt you wear goes through a long production process. At each step, the...
How to Spot High-Quality Clothing Before You Buy

How to Spot High-Quality Clothing Before You Buy

It's tougher to tell how high-quality something is when you buy online. How can you tell if a piece of clothing is durable enough without touching it or inspecting the...
A man looking away from the camera, modelling a plain navy, oversized, organic cotton t shirt.

Cost Per Wear: Why Fewer, Better Clothes Are Actually Cheaper

Most of us at some point in our lives have bought a cheap t-shirt that looked wonderful on the first day but became misshapen or faded by the third week....
Why Fabric Blends Are Harder to Recycle (And What to Choose Instead)

Why Fabric Blends Are Harder to Recycle (And What to Choose Instead)

Fabric blends are everywhere and very easy to find. Blended fabrics are often sold as the "best of both worlds". They are commonly used in cotton-polyester t-shirts, stretch denim, and...